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Early Settler

πŸ‡¦πŸ‡Ί Australia (NZ customers also affected) Β· Early Settler Pty Ltd Β· Record AU-2024-0724
β—‹ Reported β€” awaiting official confirmation
Reported β€” awaiting official confirmation. The facts below are drawn from the organisation's own disclosure and credible reporting. Figures are as reported; unknowns are labelled, not estimated by us.
People affected
Not disclosed
Breach date
2024
Regulator
OAIC, ACSC, NZ Privacy Commissioner and CERT NZ (company said it was notifying)
Trust tier
B Β· Reported
Timeline
Breach
2024
Disclosed
Aug 2024
Disclosed β€” no regulator outcome yet
as of 7 Nov 2026
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Data exposed

Full names, emails, phone numbers, delivery addresses and some dates of birth; the company said no payment-card data was stored or exposed Company-confirmed

Confidence: Confirmed = regulator/court Β· Company-confirmed = the organisation's own disclosure Β· Media-reported = press. Figures without an official source are labelled, not estimated.

What happened

In mid-2024 the furniture and homewares retailer Early Settler confirmed a data breach exposing customer contact information β€” names, emails, phone numbers and delivery addresses, and some dates of birth [es-cd], [es-ib], [es-company]. The company said the data came from an archived database dating to July 2022, and that no payment-card data was stored or exposed [es-cd]. It said it was notifying the OAIC and ACSC in Australia, and New Zealand’s Privacy Commissioner and CERT NZ [es-cd], [es-ib].

Timeline

  • 2024-07 β€” An attacker claimed to have published the data; the company did not give an intrusion date, so the breach date is recorded only as 2024 [es-cd].
  • 2024-08 β€” Early Settler confirmed the breach publicly [es-cd], [es-company].

Current status

Disclosed. The attacker claimed roughly 1.1 million records; the company did not confirm a figure, so no count is asserted here [es-cd].

Why it matters

Even a contact-details breach at a retailer feeds targeted phishing, and this one crossed the Tasman β€” Australian and New Zealand customers alike.

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