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Woolworths MyDeal

πŸ‡¦πŸ‡Ί Melbourne, VIC Β· MyDeal (Woolworths Group) Β· Record AU-2022-0231
β—‹ Reported β€” awaiting official confirmation
Reported β€” awaiting official confirmation. The facts below are drawn from the organisation's own disclosure and credible reporting. Figures are as reported; unknowns are labelled, not estimated by us.
People affected
2,200,000 (approx)
Breach date
2022-10
Regulator
OAIC (notified)
Trust tier
B Β· Reported
TimelineDisclosed within the same month after the breach (dates as precise as the sources allow)
Breach
Oct 2022
Disclosed
Oct 2022
Disclosed β€” no regulator outcome yet
as of 7 Nov 2026
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Data exposed

Names, email addresses, phone numbers and delivery addresses; about 1.2 million of the ~2.2 million affected customers had only their email address exposed Company-confirmed
Dates of birth β€” only for customers who had age-verified to buy alcohol Company-confirmed

Confidence: Confirmed = regulator/court Β· Company-confirmed = the organisation's own disclosure Β· Media-reported = press. Figures without an official source are labelled, not estimated.

What happened

In October 2022 Woolworths disclosed that its MyDeal marketplace had suffered a breach affecting around 2.2 million customers [md-ir]. Woolworths said access was gained via a compromised user credential to MyDeal’s customer relationship management system; about 1.2 million of those affected had only their email address exposed, and dates of birth were exposed only for customers who had age-verified to buy alcohol [md-acs]. The breach came days after the major Optus and Medibank incidents.

Timeline

  • 2022-10 β€” Woolworths disclosed the MyDeal breach; ~2.2M customers affected; the OAIC was notified [md-ir], [md-acs].

Current status

Disclosed; affected customers notified. No regulator action has been found. Figures are as stated by Woolworths [md-ir], [md-acs].

Why it matters

Part of the late-2022 wave of Australian breaches that pushed privacy reform up the agenda.

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